Six Billion Shoppers

Six Billion Shoppers

I've just been listening to Six Billion Shoppers on Audible.com.  I'm mesmerized by the global insight from e-commerce expert and former Alibaba vice president Porter Erisman. From Amazon: From China to India to Nigeria, e-commerce is entering a golden era in countries that were long left out of the e-commerce gold rush experienced in the West. If the story of the first twenty years of e-commerce’s growth was set in developed markets, the story of the next twenty years will be set in emerging ones. The rise of e-commerce in emerging markets is being driven by three major trends: widespread internet adoption, a rising middle class, and, most importantly, innovative new business models that serve the needs of local customers better than the models used by western e-commerce giants. Learn more about the book here >
Great Images Produce Great Results

Great Images Produce Great Results

In the world of E-Commerce, great images produce great results. For many people, learning how to shoot and prepare great images for their online stores is a huge challenge. Unless you have a full-time photographer or agency doing it for you - then someone on your team is taking pictures. Send them this article from Shopify:  10 Must Know Image Optimization Tips.  They cover great topics around naming, optimizing alt tags for SEO, file types, file sizes and a lot more. Worth bookmarking.

Amazon Go – Changing The Face of Retail

https://youtu.be/NrmMk1Myrxc Posted on Amazon's YouTube Channel December 2016. They're changing the shopping / grocery game. Awesome convenience.  Wonder if it would change your eating habits to be more healthy?
The Rise Of Digital Channels + The Death Of A Salesperson

The Rise Of Digital Channels + The Death Of A Salesperson

Buyers are up to 80% of the way through their research and buying process before they contact a company.  How well your Digital Channel serves you is critical - because the old rules of outbound selling with superstar sale people - are changing drastically.  Learn more about the Death Of The B2B Salesperson from the team at Sales for Life.