Blog
Industrial Websites Are Under New Pressure
Buyers are researching vendors differently than they were even two years ago, and some industrial websites haven’t caught up. Buyers increasingly reach vendors through AI answer engines.
What Buyers Want In An Industrial Website
Industrial buyers evaluate a website the way they’d evaluate a vendor walking into their plant, looking for proof, not promises.
Industrial Websites: A Practical Roadmap
Industry focused websites help customers feel that you understand their needs immediately, you answer their most pressing questions, and you provide them with the information and tools to get their job done fast.
What’s Happening in B2B eCommerce & Online Catalogs?
AI-assisted purchasing is beginning to shape how suppliers get discovered and evaluated, adding a new layer earlier in the buying process.
What Buyers Are Looking For On eCommerce Sites
Once a buyer lands on your site, the trends shaping the industry turn into specific, practical expectations: ease of search, real time inventory, easy reordering, delivery, and payments.
eCommerce & Online Catalogs: A Buyer’s Roadmap
The question we hear most often when an industrial company is thinking about how to move their catalog online is: can self-serve really handle complex industrial products?
What’s Happening In Configure Price Quote Systems?
Configurable products have relied on slow, manual quoting for a long time, and that’s starting to catch up with the vendors who haven’t moved past it.
What Buyers Are Looking For in Configure Price Quote Systems
When a buyer sits down to configure a complex product, they’re evaluating far more than price and specs. They often want self serve configurators, shorter sales cycles, and visibility in the order process
Configure Price Quote Systems: A Buyer’s Roadmap
Questions we hear most often when a buyer is deciding whether to buy and build out a configure price quote system.
What’s Driving The Shift In Post Sale Customer Education?
Companies spend months winning a customer, but sometimes lose the thread after the contract’s signed. Winning the deal used to feel like the finish line, but it’s really just the starting point of the relationship that actually determines whether a customer sticks around and becomes your champion.
What Customers Need After The Deal Is Signed
Once the deal is signed, buyer, users, and finance are each quietly evaluating something different. Getting all three right is what separates a customer who feels taken care of from one who’s already having second thoughts.
Post-Sale Product Education: A Practical Roadmap
A clear post-sale product education roadmap can become an important system for your company.
Customer Onboarding Systems: A Changing Landscape
Customers expect to see value fast after a purchase, and how quickly they get there is often directly related to retention.
What Industrial Customers Want In Onboarding Systems
Customers judge onboarding less by how thorough it is and more by how quickly it removes uncertainty and delivers a straightforward path to success.
Customer Onboarding Systems: A Practical Roadmap
These are the questions we hear most often once a company starts building a real onboarding sequence. What Does This Actually Look Like? In practice, this runs as an automated sequence inside your Customer Onboarding System - which for most companies will be a...
What’s Happening in New Hire Onboarding for Industrial Companies
Onboarding is no longer something you can afford to leave to whoever happens to be free on a new hire’s first day. For industrial and manufacturing companies, three forces are converging to make structured onboarding a competitive requirement rather than an HR nicety.
What’s Happening In The Customer Portals Landscape?
Self-service used to be a nice-to-have for B2B customers. In 2026, it’s the baseline they walk in expecting.
New Hire Onboarding: 4 KPIs Buyers Actually Track
When plant managers and HR leaders evaluate a new hire onboarding program, they need it to move four specific key performance indicators.
What Customers Are Looking For in a Portal
Once a customer starts evaluating a portal, a handful of criteria decide whether it earns real use or gets ignored after the first login.
New Hire Onboarding: A Practical Roadmap
The questions we hear most often once a company starts building out structured new-hire onboarding, and some clear answers.
Customer Portals: A Roadmap
These are the questions we hear most often once a customer portal moves from idea to project.
Trends In Products & Services Training
Products / Services Training is the cornerstone of onboarding for new hires. It lays the groundwork for employees to know what you sell and how you deliver it. The trends shaping how companies are doing Products / Services Training include: Structured Onboarding...
What Industrial Companies Are Looking For In Products & Services Training
Industrial companies evaluating product & services training solutions are weighing it practical concerns, including content that is current, consistent, and always accessible.
Products & Services Training: A Realistic Roadmap
Product and services training isn't one program, it's a set of methods that work together, each suited to a different part of what a sales person or technician needs to know how to do. Who Needs to Be Involved Building this well takes more than the training group...
Standard Operating Procedures Industry Trends
Standard operating procedures training is at the core of how your employees do their jobs. It ensures consistency, quality, and safety. The trends shaping how companies are doing SOP Training include: They Are Ditching Paper SOPs Binders on a shelf, or laminated...
What Companies Are Looking For In Standard Operating Procedures Training Systems
Companies evaluating SOP and machine training systems are weighing their decisions against many critical concerns. Accurate SOPs That Match Reality An SOP is only useful if it reflects the process as it actually runs today. An inaccurate SOP isn't neutral, it's...
Standard Operating Procedures Training: A Roadmap
SOP training is a set of integrated structured training approaches that work together, each suited to a different part of what an employee needs to know to run a process safely and correctly. Who Should Build SOPs Building this well takes engineering, quality control,...
Working With Claude As A Thinking Partner
The AI tool I reach for many times a day is Claude, It’s changed how I use AI as a thinking partner. 5 reasons why.
Scrollytelling: The Marketing Tool Industrial Companies Need
Your product is complex. It involves engineering, precision, multiple systems working together — and probably a sales cycle where the buyer needs to truly understand what they’re getting before they’ll commit. So why are you still explaining it with a wall of text and a PDF spec sheet?
Great Images Produce Great Results
In the world of E-Commerce, great images produce great results. For many people, learning how to shoot and prepare great images for their online stores is a huge challenge.
Why eLearning Is the Competitive Edge Manufacturing Companies Can’t Ignore
The factory floor has always demanded precision — in process, in output, and in people. As manufacturing companies navigate labor shortages, rapid automation, and global competition, the pressure to build a skilled, adaptable workforce has never been greater....
Driving Productivity: Integrating Objectives, SOPs, eLearning, and Assessments in Manufacturing
In the manufacturing industry, productivity and business success hinges on more than just isolated efforts in production processes, technology improvements, or on the job knowledge transfer. A cohesive strategy that aligns business objectives, standard operating...
Low Code Tools To Love – Airtable
Build A Better Way To Work. Airtable’s intuitive yet powerful platform gives everyone the flexibility to create their own solution and make work flow faster.
Gagné’s Nine Events: A Framework for eLearning Design
Robert Gagné’s Nine Events of Instruction, grounded in the behaviorist approach to learning, provide a structured framework for designing effective and engaging educational experiences. This framework, developed by educational psychologist Robert Gagné, outlines nine...
Embracing Digital Evolution: Looking Ahead to 2025
As we step into 2025, the digital landscape continues to evolve at an unprecedented pace.
The Future of Retail: How AI-Powered Ecommerce is Revolutionizing the Industry
The retail industry has undergone significant transformations in recent years, largely driven by advancements in technology. One of the most revolutionary technologies shaping the future of retail is artificial intelligence (AI). In this blog post, we will explore how...