I’ve just been listening to Six Billion Shoppers on Audible.com. I’m mesmerized by the global insight from e-commerce expert and former Alibaba vice president Porter Erisman.
From Amazon: From China to India to Nigeria, e-commerce is entering a golden era in countries that were long left out of the e-commerce gold rush experienced in the West. If the story of the first twenty years of e-commerce’s growth was set in developed markets, the story of the next twenty years will be set in emerging ones. The rise of e-commerce in emerging markets is being driven by three major trends: widespread internet adoption, a rising middle class, and, most importantly, innovative new business models that serve the needs of local customers better than the models used by western e-commerce giants.
Somewhere between Christmas and New Years this year I was served up an ad in the sidebar of YouTube (I think) for Masterclass. It was promoting Annie Liebovitz and her online class on Photography. As I arrived on the site, three things hit me:
She was actually going to teach what she knew about photography – she’s a master!
She was doing it in a way that was affordable and accessible
She was keeping the company of a large number of experts in their respective fields – Jane Goodhall, Martin Scorcese, Bob Woodward, Serena Williams, Gary Kasparov, Steve Martin, Herbie Hancock, Ron Howard, Frank Gehry – people who had likely put in their 10,000 hours to become masters.
That evening I watched at least 10 previews. And before the end of the night, they had my $200. Easy shopping. Immense value. Really interesting content. Great purchase.
How can your digital business learn from Masterclass? How did they take something that television could have produced, but has ruined via its constant need for exaggeration, competitions, and conflicts. What Masterclass has done is masterful in product quality, product packaging, positioning and price.
In the world of E-Commerce, great images produce great results. For many people, learning how to shoot and prepare great images for their online stores is a huge challenge. Unless you have a full-time photographer or agency doing it for you – then someone on your team is taking pictures.
Send them this article from Shopify: 10 Must Know Image Optimization Tips. They cover great topics around naming, optimizing alt tags for SEO, file types, file sizes and a lot more. Worth bookmarking.
On Monday, February 13 – we’ll be presenting at Silicon Halton Meetup #88 – Sell Online: An eCommerce Primer. We’ll be discussing business goals, choosing a platform, developing product / services data, payment systems, distribution & shipping, integration with ERP systems, and what skills you need or who you need to hire as you grow. Sign up here >