by Reema Duggal | Dec 9, 2023
The retail industry has undergone significant transformations in recent years, largely driven by advancements in technology. One of the most revolutionary technologies shaping the future of retail is artificial intelligence (AI). In this blog post, we will explore how AI-powered ecommerce is revolutionizing the industry and discuss its implications for both retailers and consumers.
Enhanced Personalization
AI enables ecommerce platforms to provide highly personalized shopping experiences. By analyzing vast amounts of customer data, AI algorithms can understand individual preferences, purchase history, and browsing behavior. This data is then used to recommend products, customize marketing messages, and personalize the overall shopping journey. As a result, customers feel more engaged and valued, leading to increased conversions and customer satisfaction.
Intelligent Product Recommendations
One of the key advantages of AI-powered ecommerce is its ability to generate intelligent product recommendations. By utilizing machine learning algorithms, AI can analyze customer behavior patterns and identify similarities among customers with similar preferences. This allows ecommerce platforms to suggest relevant products to customers, increasing the likelihood of cross-selling and upselling. Moreover, AI can continuously learn and adapt to changing customer preferences, ensuring that recommendations remain accurate and up-to-date.
Efficient Inventory Management
AI-powered inventory management systems can optimize stock levels and streamline operations. By analyzing historical sales data, AI algorithms can predict demand patterns, identify peak seasons, and forecast future sales. This enables retailers to optimize inventory levels, reducing the risk of overstocking or stockouts. AI can also automate inventory replenishment, reducing manual efforts and ensuring that popular products are always available to customers.
Improved Customer Service
AI chatbots and virtual assistants are revolutionizing customer service in ecommerce. These intelligent systems can handle customer queries, provide product recommendations, and assist with order tracking and returns. AI chatbots can engage in natural language conversations, offering personalized support24/7. By automating routine customer service tasks, retailers can free up human agents to focus on more complex inquiries, leading to faster response times and improved customer satisfaction.
Fraud Detection and Prevention
AI algorithms can identify fraudulent activities and protect ecommerce platforms from cyber threats. By analyzing customer behavior, AI can detect unusual patterns or anomalies that indicate fraudulent transactions. This helps in preventing financial losses and safeguarding sensitive customer information. AI-powered fraud detection systems continuously learn and adapt, staying one step ahead of evolving fraud techniques.
AI is transforming the way we shop. Embracing AI in ecommerce can give retailers a competitive edge and provide customers with seamless, personalized shopping experiences. As the technology continues to evolve, we can expect further advancements in AI-powered ecommerce, shaping the future of retail.
by Reema Duggal | May 29, 2023
What is a Low Code Tool?
Low-code / no-code tools are a type of software development platform that allows Start-up Founders to create business/technology solutions without having to write code.
These platforms are becoming increasingly popular due to their ease of use and ability to quickly create applications, without having to hire software developers to build Minimum Viable Products (MVP’s) and sometimes full-scale applications.
What Can You Build With Them?
Not sure what you can build with low-code / no-code tools? Here are seven examples:
- Membership Sites – sell your services, courses, time to your audience and collect regular payments.
- Online Stores – sell your products around the world.
- Marketplaces – bring buyers and sellers together in your marketplace platform.
- Tracking Systems – track customers, applicants, trainees, volunteers, or donors throughout their journey.
- Event Planning – plan events and manage team tasks to get things done.
- Asset Management – manage digital assets, brand identity, videos, images, anything!
- Business Process Applications – automate your processes and speed up service and payments.
But there are many more possibilities, once you define your requirements and find the right platform.
How Technical Do You Have To Be To Use Low Code / No Code Tools?
Not that technical at all. But you do have to be willing to learn how applications are built and work, including:
- Defining business processes
- Defining user journeys
- Defining the features / functions you need / your users need.
- Defining the data you need / your users need.
- Finding the right application platform.
Great news. That’s exactly what you are going to learn in the Roadmap TO MVP Program.
What Are The Benefits Of Low Code Tools
Low code tools provide a number of advantages over traditional coding. Five advantages are:
- Easier To Learn – Once you understand the data, logic, and presentation layers – it is often straightforward to build your application. You do not have to learn coding languages or program the application. Most low-code / no-code tools provide templates to get started and learn the fundamentals.
- Cost Effective – Many low-code / no-code tools have free starter trials and/or a low monthly starting fee. Usually you can start to build your MVP with an investment of under $100.
- Speed To Market – Think of low-code / no-code tools as something that already has many of the fundamental building blocks built to get an application built. You will configure it with your brand identity, flows, and data. This makes building time much less than traditional software development.
- Require Less Resources In The MVP Stage – You will be the primary resource in building your application. You won’t need software developers at the beginning. Once your MVP is built, launched, and tested in the market – you will have a solid understanding of where you want to go next. Then you can bring in more resources as you scale.
- Pivot Easily – Because of ease of configuration and speed in building, you can change your application as needed once customer/user feedback comes in. You will not have to wait for external resources to be available to you.
Are There Any Limitations of Low Code / No Code Tools?
Low code tools have some limitations. These tools are not suitable for highly complex applications. They are ultimately not as flexible as traditional software development as they require the use of a predefined set of features. Finally, they are limited in terms of scalability.
But they are great for quickly creating applications that you can take to market and test. Even if the application needs to evolve to using traditional software development at a later date, you will have:
- Clearly defined all your requirements
- Built and tested a Minimum Viable Product
- Have the knowledge and expertise to easily work with software developers to take it to the next level
Conclusion
Low-code / No-code tools are a great way to quickly create applications without having to write code. Their advantages will help you get to market in record time. And during this journey you will build a set of skills that will help you grow your business in the long term.
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written by Reema Duggal, Presenter and Facilitator of Roadmap To MVP 2023
by Reema Duggal | Apr 8, 2023
Website builders have become increasingly popular in recent years. They offer a great way to create a professional and polished website without the need to learn to code. Let’s look at five I think are great to work with:
Carrd
Carrd is a one page website builder. It is a simple solution that allows users to create a website quickly and easily. It offers an intuitive drag and drop interface and also allows users to add custom HTML and CSS to customize their website.
Pros:
- Easy to use: simple drag-and-drop interface that makes it easy to create a one page website without any coding knowledge.
- Professional designs: nice selection of modern and professional templates, allowing you to create a website that looks great
- Inexpensive: free but limited, pro plan is USD $19 per year for 10 sites
Cons:
- Limited customization options: Weebly provides some customization options, but compared to other website builders, these are quite limited.
- Limited SEO tools: Weebly’s SEO tools are quite basic, so you might need to look into additional tools to optimize your website.
- Has knowledgebase, but very limited support
Wix
Wix is a website builder that offers an easy-to-use drag-and-drop interface. It also provides a wide range of customization options and a multitude of template designs to choose from. With Wix, you can create a professional website quickly and easily, with no coding required.
Pros:
- Easy to use: simple drag-and-drop interface that makes it easy to create a multi-page website without any coding knowledge.
- Customizable: Wix provides a wide range of customization options, allowing you to create a unique website that fits your style and vision.
- Template designs: Wix has a huge selection of template designs, ranging from business and eCommerce websites to personal blogs and portfolios.
Cons:
- Limited design freedom: Wix limits your design freedom, as you can only use the templates and customization options that it provides.
- Limited features: Wix has some features, such as analytics and SEO tools, but they are quite limited compared to other website builders.
- Limited scalability: Wix is great for small websites, but as your website grows, it can be difficult to scale with Wix, and you might need to look into other options.
Squarespace
Squarespace is another popular website builder, offering a wide range of templates and customization options. It also provides powerful eCommerce tools and analytics, making it a great choice for online stores and businesses.
Pros:
- Professional designs: Squarespace has a selection of modern and professional templates, allowing you to create a website that looks great and is easy to navigate.
- Powerful eCommerce tools: Squarespace provides powerful eCommerce tools, such as a shopping cart, payment gateways, and inventory tracking.
- Analytics: Squarespace offers detailed analytics, allowing you to track the performance of your website and make changes accordingly.
Cons:
- Expensive: Squarespace’s plans can be quite expensive, and you might need to invest in additional features to get the most out of the platform.
- Limited customization options: Squarespace provides some customization options, but compared to other website builders, these are quite limited.
- Limited SEO tools: Squarespace’s SEO tools are quite basic, so you might need to look into additional tools to optimize your website.
WordPress
WordPress is an open-source platform that is used by millions of websites around the world. As of January 2023, WordPress runs over 800 million sites globally, representing 43% of the global market. It allows you to create a website quickly and easily, and it also provides plenty of customization options and plugins.
Pros:
- Customizable: WordPress allows you to customize your website with themes, plugins, and widgets.
- Easy to use: WordPress has a simple drag-and-drop interface that makes it easy for anyone to create a website.
- SEO friendly: WordPress is designed to be SEO friendly, allowing you to optimize your website for search engine rankings.
Cons:
- Hosting: You will need to purchase hosting for your WordPress website separately
- Security: WordPress is open-source, which means that it is vulnerable to security threats.
- Expensive: There are free themes, but to make WordPress really work you, professional themes are required. My favourite is from Elegant Themes and runs about US $250 for a lifetime subscription
Webflow
Webflow is a visual website builder that allows users to create websites with a drag and drop interface. It is designed for designers and allows infinite design customization. It also allows users to take advantage of more advanced features such as custom CSS and JavaScript.
Pros
- Flexibility: provides a lot of flexibility for creating a website. Combination drag and drop with sophisticated fine tuning of details
- No Need For Plugins: Webflow comes with many features already built in – instead of extra plugins
- Powerful features: integration with other data sources such as Airtable
Cons
- Lack of code customizations. If you want to customize websites at the code level, it is not possible with Webflow.
- Not good for Ecommerce: while fully featured, ecommerce can get clunky using webflow
- Expensive: plans range from $12 to $45 per month – no free plan
When it comes to choosing the best website builder, there is no one-size-fits-all answer. Every website builder has its own pros and cons, and the best one for you will depend on your needs and preferences. Whether you’re looking for an easy-to-use drag-and-drop interface, powerful eCommerce tools, or SEO optimization, there is a website builder out there that will meet your needs.
by Reema Duggal | Feb 8, 2023
Three Contenders For Growing Businesses –
WooCommerce, Shopify, & BigCommerce
Customers around the world are buying more and more online. There is an ever-growing need for reliable and powerful eCommerce solutions. When it comes to choosing an eCommerce platform for a growing business, three of the most popular and powerful options are WooCommerce, Shopify, and BigCommerce. They offer different features, benefits, and drawbacks. In this article, we will compare them based on five key factors:
- Size of your business
- Ease of use
- Plugins required
- Integration with nventory management systems
- Pricing
Size of Business
- WooCommerce is an eCommerce platform that is best suited for small and medium-sized businesses. It is a great choice for businesses that require more control over their online store and also want to customize their store without the hassle of coding. From my perspective, it works for both Business to Consumer and Business To Business. Because it is integrated in WordPress, it works especially well when long form blog posts include links to specific products discussed in an article. But, it is not the right product for companies that have thousands of SKU’s.
- Shopify is an eCommerce platform that is designed for businesses of all sizes. It is an ideal solution for entrepreneurs who are just starting out or established retail businesses that need a robust online presence. It is also an excellent choice for businesses that want to quickly set up and launch their online store. From my perspective Shopify excels in the Business To Consumer market. It’s native integration with media channels, google shopping make it an ideal platform for the retail market.
- BigCommerce is an eCommerce platform designed for businesses of all sizes that may require more features and customization options. It is a great choice for businesses that need a powerful and scalable platform to quickly set up an online store. From my perspective, this is the right product for Business To Business companies. It has strong inventory management functionalities that are simple and elegant for companies that have complex products.
Ease of Use
- WooCommerce requires some technical knowledge to set up and manage. While it may be a bit more difficult to use than Shopify or BigCommerce, once you get the hang of it, it can be a very powerful and flexible platform.
- Shopify is one of the easiest eCommerce platforms to set up. It offers an intuitive user interface that makes setting up and managing an online store very easy. It has a wide range of features andplugins that make running an online store simple and efficient.
- BigCommerce is a powerful platform that is easy to use. It offers an intuitive user interface, a wide range of features, and plugins that make running an online store very simple.
Plugins Required
- WooCommerce requires plugins to be installed for it to extend it’s functionality – but there is a plugin for everything – and they are easy to find.
- Shopify does not require any plugins to be installed for it to work. It offers a wide range of plugins available that can give you more functionality and customization options.
- BigCommerce does not require any plugins to be installed. It also offers a wide range of plugins that can give you more functionality and customization options.
Integration with Inventory Management Systems
- WooCommerce does not offer integration with inventory management systems. However, there are many plugins available that can help you integrate with other systems.
- Shopify has it’s own Inventory Management solution called Stocky that’s included in the Shopify POS Pro. And it has an API that allows for easy integration with other systems.
- BigCommerce has inventory management as part of it’s core functionality. It also has an API that allows for easy integration with other systems.
Pricing
- WooCommerce is a free open-source platform, but you need to pay for hosting, a domain name, and other essential services. The cost of these services will depend on the size of your business and the features you need.
- Shopify offers a variety of plans ranging from $29 to $299 per month. It also offers an enterprise plan that can be customized to meet the unique needs of each business. It has a 14-day free trial so you can give it a try before committing to a plan.
- BigCommerce offers a range of plans ranging from $29.95 to $249.95 per month. Additionally, it offers a 15-day free trial so you can give it a try before committing to a plan.
- All prices are in USD
Conclusion
When it comes to choosing an eCommerce platform, there is no one-size-fits-all solution. WooCommerce, Shopify, and BigCommerce each offer unique features, benefits, and drawbacks. Ultimately, the best eCommerce platform for your business will depend on your individual needs and budget.
by Reema Duggal | Jan 6, 2023
The world of ecommerce is constantly evolving and changing in response to new technology, new trends, and the ever-changing needs of consumers. By 2023, ecommerce will have evolved even further, offering consumers a more streamlined and personalized shopping experience.
Artificial Intelligence
One major change to ecommerce in 2023 will be the increased use of artificial intelligence (AI) and machine learning. AI and machine learning will allow ecommerce stores to create more personalized shopping experiences for customers, based on their past behaviors and preferences. AI-powered bots can suggest products or services that are best suited for each customer, creating a more tailored shopping experience. AI will also help ecommerce stores to better predict customer behavior, allowing them to better anticipate customer needs and provide greater customer service.
Voice Search
2023 will also see an increased integration of voice search capabilities. As voice search technology continues to evolve, ecommerce stores will be able to offer customers easier, more natural ways to search for products and services. This will be especially helpful for customers who are looking for specific products, as they will be able to quickly find what they’re looking for with a simple voice command.
Augmented Reality
Another significant change to ecommerce in 2023 will be the increased prevalence of augmented reality (AR) and virtual reality (VR) technologies. AR and VR will allow customers to explore products and services in enhanced 3D environments, providing a more engaging shopping experience. Customers will be able to virtually try on clothes, test out products, and explore products from different angles, all from the comfort of their own homes.
Mobile First
Finally, 2023 will see a major shift towards mobile-first ecommerce. Mobile-first ecommerce means designing ecommerce websites and applications for mobile devices first, rather than desktop computers. This will create a more seamless shopping experience, as customers will be able to purchase products from their phones and tablets with just a few taps or swipes. Mobile-first ecommerce will also allow ecommerce stores to provide customers with a wider range of payment options, such as Apple Pay, Google Pay, and other digital wallets.
These are just a few of the changes that are expected to take place in ecommerce by 2023. As technology continues to evolve, so will the way we shop. By 2023, ecommerce will have evolved even further, offering customers a more personalized and streamlined shopping experience.
This is my first AI powered post written by Sudowrite. I am a bit overwhelmed by the power of AI. Just experimenting
