we build digital business channels that grow sales and profits

What's On Your About Us Page?

Written by Reema Duggal.

For small / medium size companies, writing about themselves is the hardest part of building their digital footprint.  We know from experience that it takes a great deal of effort to help clients write an authentic about us page - without being too dry or too salesy.

KISSMETRICS recently did a great blog post titled:  10 Tips To Craft A Sizzling E-Commerce About Page.

In they say "The About Us page of your online store is extremely important and if you use it right, it will help you increase sales. E-commerce shoppers want to know more about who they’re buying from and the only place they’re really going to get that information is on just one web page – your About Us page."  Key points (with lot's of examples) include:

  1. It’s Your story, So Tell It – Honestly
  2. Find Your Voice – And Use It Consistently
  3. Plug Your People
  4. What Your Fans Are Saying
  5. Illustrations, Photos, Videos – Oh My!
  6. Keep in Touch
  7. Follow the Social Media Icon Buttons
  8. Don’t Play Hide ’N Seek
  9. One Size Does Not Fit All
  10. Update, Update, Update

 Take a read on KISSMETRICS blog

Featured In The FP - 9/24/14

Written by Reema Duggal.

Financial-Post-ArticleToday, we're featured in the Finanical Post - discussing Digital Business Channels.  Click on the picture on the left to read the entire article on the Financial Post website.

And call Reema Duggal at 905-847-6342 if you'd like to learn more about how we can help you grow your business and profits with a Digital Business Channel.

 

Understanding How Your Customers Buy

Written by Reema Duggal.

HowIBuyUnderstanding how your customers buy is the first step in increasing sales and profits. 

In this excellent blog from B2BLeadBlog, Andrea Johnson relates a great story about understanding customer needs.  In this story, the needs are of channel partners - and the requirements they have to make it easier for their customers to buy:  How Reversing the Funnel Increased Sales by 14% for a Sales Incentive Company

Take a read - the principles apply across all industries.  And call us at 905-847-6342 if you would like help in building your digital business framework to maximize sales.

Build A Branded YouTube Channel

Written by Reema Duggal.

YouTubeManufacturing is not an industry that loves to write.  A lot of senior people that I run into in Manufacturing run at the thought of writing a blog post.  But they're always passionate about their products - and love talking about them and showing them off.

Maybe it's time to consider a branded YouTube channel.

According to Youtube, small businesses stand to benefit the most, but the uptake is slow.  With a decent digital movie camera from BestBuy, a tripod, and a headset microphone, you have the opportunity to create decent quality videos that customers will readily watch.  And by creating a customized channel - you can add your own branding - and take visitors back to specific products on your store or catalog.

Great Images Produce Great Results

Written by Reema Duggal.

ShopifyIn the world of E-Commerce, great images produce great results.  For many people, learning how to shoot and prepare great images for their online stores is a huge challenge. Unless you have a full time photographer or agency doing it for you - then someone on your team is taking pictures.

Send them this article from Shopify:  10 Must Know Image Optimization Tips.

They cover great topics around naming, optimizing alt tags for SEO, file types, file sizes and a lot more. Worth bookmarking.

Writing For Your Blog

Written by Reema Duggal.

The team at Copyblogger has created a great post:  11 Smart Tips for Brilliant Writing

They discuss the notion than in order to sound smart, you must stop trying to sound smart. Brilliant writing is simple writing, a relevant idea delivered clearly and directly.  My writing has changed because of what I have learned from them.  Worth a read - maybe you'll follow suit.

Systems of Engagement

Written by Reema Duggal.

Systems of Engagement vs Systems of Record.  An insightful look by management guru Geoffrey Moore (author of Crossing The Chasm).  In the report, he addresses how core value chains within organizations are changing, how users can better leverage their systems to improve operating flexibility and engage customers; and a path for implementing, sustaining, and managing social technologies.  The white paper can be downloaded here - http://www.aiim.org/futurehistory

5 Reasons Your Intranet Needs Wikis

Written by Reema Duggal.

You've built your intranet.  It has a great taxonomy, all your libraries, all your documents, a gzillion metatags, but people aren't using it as much as they should. Want to drive more adoption?  5 ways WIKIS can help.

1.  Everyone Know & Loves Wikis

Like so much of the change happening today in technology, people are using wikis in unprecedented numbers in their personal lives.  A February 2012 study indicates that Wikipedia appears on page 1 of Google for 99% of searches. 

WikipediaGoodgle

Wow! That's a huge number.  If that's how people like to get information about topics - wouldn't a wiki on your intranet make sense?

www.idea.org

Written by Reema Duggal.

Check out www.idea.org.  Their great blog promotes the role of technology in advancing scientific & cultural literacy - discussing new ways to innovate with business and interactive experiences.  They are totally focused on systems of engagement!

Who is idea.org?  They're a nonprofit organization committed to enhancing the public’s knowledge of science and culture.  They believe that it's an exciting time for public education, as traditional business models and methods of delivering information to the public are rapidly evolving. In this new world, IDEA draws on some of the best practices of museums, publishers, software developers, and research labs to deliver a variety of programs via the web and mobile devices that are free to the public or very inexpensive.

New Thinking In Content Creation

Written by Reema Duggal.

Today, an article in Apple Insider by Neil Hughes discussed how Apple wants to make it easy for non-programmers to build iOS apps.  They have filed a patent for a new digital content authoring tool that will make it simple for people without a background in programming to build their own iOS applications for the iPhone and iPad.

Entitled "Content Configuration for Device Platforms", the application notes that computer programming languages are a "hinderance to content creation," as many content creators and designers simply lack the skill and knowledge to work on the technical side of computer programming. 

This is great news for the Apple community.  Wonder how long before the Android community follows?  Read the full article.

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