Somewhere between Christmas and New Years this year I was served up an ad in the sidebar of YouTube (I think) for Masterclass. It was promoting Annie Liebovitz and her online class on Photography. As I arrived on the site, three things hit me:
She was actually going to teach what she knew about photography – she’s a master!
She was doing it in a way that was affordable and accessible
She was keeping the company of a large number of experts in their respective fields – Jane Goodhall, Martin Scorcese, Bob Woodward, Serena Williams, Gary Kasparov, Steve Martin, Herbie Hancock, Ron Howard, Frank Gehry – people who had likely put in their 10,000 hours to become masters.
That evening I watched at least 10 previews. And before the end of the night, they had my $200. Easy shopping. Immense value. Really interesting content. Great purchase.
How can your digital business learn from Masterclass? How did they take something that television could have produced, but has ruined via its constant need for exaggeration, competitions, and conflicts. What Masterclass has done is masterful in product quality, product packaging, positioning and price.
In the world of E-Commerce, great images produce great results. For many people, learning how to shoot and prepare great images for their online stores is a huge challenge. Unless you have a full-time photographer or agency doing it for you – then someone on your team is taking pictures.
Send them this article from Shopify: 10 Must Know Image Optimization Tips. They cover great topics around naming, optimizing alt tags for SEO, file types, file sizes and a lot more. Worth bookmarking.
On Monday, February 13 – we’ll be presenting at Silicon Halton Meetup #88 – Sell Online: An eCommerce Primer. We’ll be discussing business goals, choosing a platform, developing product / services data, payment systems, distribution & shipping, integration with ERP systems, and what skills you need or who you need to hire as you grow. Sign up here >
Buyers are up to 80% of the way through their research and buying process before they contact a company. How well your Digital Channel serves you is critical – because the old rules of outbound selling with superstar sale people – are changing drastically. Learn more about the Death Of The B2B Salesperson from the team at Sales for Life.