I’ve read or listened to 7 of Seth Godin’s books.  Each and every one has had a profound impact on my thinking.  The Latest – This Is Marketing – is really important.

  • Invent a thing worth making, with a story worth telling, and a contribution worth talking about;
  • Design and build it in a way that a few people will particularly benefit from and care about;
  • Tell a story that matches the built in narrative and dreams of that group of people – the smallest viable market;
  • Spread the word;
  • Show up regularly and consistency for years and years – engage your tribe to make things happen.