I’ve read or listened to 7 of Seth Godin’s books. Each and every one has had a profound impact on my thinking. The Latest – This Is Marketing – is really important.
- Invent a thing worth making, with a story worth telling, and a contribution worth talking about;
- Design and build it in a way that a few people will particularly benefit from and care about;
- Tell a story that matches the built in narrative and dreams of that group of people – the smallest viable market;
- Spread the word;
- Show up regularly and consistency for years and years – engage your tribe to make things happen.